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Second Thoughts on Online Giving

Online donations accounted for under 7% of all giving in 2014. That’s right, under 7%. This, despite all the hoopla surrounding peer-to-peer, crowd raising, mobile-optimized payment forms, and more. Should we stop worrying so much about online giving? Even though that 7% looks awfully easy to ignore, it would be a big mistake to ignore […]

3 Ways to Transform Nonprofit Staff Into Social Media Ambassadors

You want your staff to be as excited about your mission as you are. You know your nonprofit will benefit from having motivated employees that talk about your organization and share the vision. So, how do you get them talking, sharing and building your nonprofit online and beyond? Here are a few simple ways to […]

How Should Nonprofits Staff Technology?

Does your organization struggle with technology? Or are you zooming ahead? NTEN’s latest study, the Nonprofit Technology Staffing and Investments Report suggests that leading organizations are ramping up their tech spending. Key findings include: Leading organizations have 9x more total technology staff than struggling organizations Software spending has exceeded hardware spending for the first time, […]

Using BuzzSumo Makes Me Look Smart, Helps Me Find Smart People

BuzzSumo lets you do two big things quickly and well. Find out what’s popular and who is important and relevant on any topic. You can search with BuzzSumo to find out what are the most popular posts for any given keyword or even for a domain name, across the major social networks. Figure out which […]

The No-Nonsense Guide to ROI in Social Media

Stop what you’re doing. Set aside 10 decent minutes. Then read this link. You’ll come out the other understanding ROI, funnels, conversions, and how to use social media. Honest. It’s that good. The No-Nonsense Guide to ROI in Social Media.

Do You Know What’s Out There? Tech Tools For Today’s Orgs

From Grantcraft, here’s a wonderful collection of web services and vendors categorized for your collaboration needs. Whether you need a visualization tool, clever data-gathering forms, project management, or something else, this is a great place to start. Harnessing Collaborative Technologies.

Cloud CRM Image

Thinking About A New CRM? Read This First!

The phrase I hear most often from my clients whenever they talk about their business problems and pain points is “but we’re moving to a new CRM soon, so that won’t be a problem anymore.” That’s definitely the promise and the appeal of CRM, and it’s why organizations will spend over $20 billion on them […]

Marketing Technology Landscape Supergraphic 2014

This amazing and super-big infographic is perfect for discovering new companies and services. Whether you’re looking for help with content marketing, CRM, or even gamification, just take a glance at this chart for a rich sampling of companies in the space. Marketing Technology Landscape Supergraphic (2014) | via CustomerThink.

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About us

  • Isaac Shalev President

    Isaac combines technical, product and digital marketing knowledge with a keen sense of how people and organizations relate to technology and change.

  • Brittany Schwartz Associate Consultant

    Brittany leads the Advancement Services practice area, rebuilding fundraising functions from database and process to people and policy.

  • Brad Sugar Associate Consultant

    Brad is an experienced nonprofit leader and major and principal gift fundraiser. He holds an MBA from Kellogg and leads the Cryptocurrency Advising practice at Sage70.

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