The goal for most organizations is to become data-informed: to make strategic decisions and evaluate them based on data. For most nonprofits, that means starting with the data you’re already collecting, including donor data, website analytics, web analytics, and program evaluation information. But even as the tools exist for collecting all of this information, too often the data goes unanalyzed or misunderstood.
Sage70 can help you go from data to insight.
Working backwards from your goals, we’ll cut through the thicket of data, define clear indicators to measure your success, and build out the reports for capturing and contextualizing the data. Together, we can develop dashboards and reports customized to every role in your organization: high-level success metrics for your Executive Director and board, meaningful progress reports for department heads, and operations level data for managers.
With good data comes the possibility to act, measure, learn and iterate. Even modest improvements in data and analysis can yield enormous results. Implementing A/B testing in emails can increase click-throughs by over 10%. Improving and streamlining website donation funnels can have even larger impacts on dollars collected.
If your organization isn’t sure where to start with data, try Sage70’s Mission Control: From Data-to-Insight in 30 Days program. Working together, we will implement a core measurement practice in your organization including:
- Google Analytics using the Acquisition-Behavior-Outcomes framework to understand where your traffic comes from, what users do when they get to your site, and how that connects to your goals
- Email Analytics using your platform. We’ll implement A/B testing and campaign matrices and learn to connect email and web traffic information
- Online Fundraising Analytics to define and evaluate your donation form, funnels and conversions that drive the success of your online fundraising campaigns.
For organizations with more mature data practices, Sage70 offers bespoke analytics consulting, training for data-engaged staff, and custom report creation so you can get more out of the software you already have.
Contact us today to go from data to insight in 30 days!